A new way to shop FreshDirect

If you've ever spent time in New York, you've probably seen a FreshDirect truck or one of its iconic delivery bags, now a familiar part of everyday life across the city. 

For over two decades, FreshDirect has helped shape how New Yorkers shop for groceries. Now, the company is expanding access even further by enabling customers to order groceries online using SNAP benefits, bringing greater convenience and inclusivity to the online grocery experience.

More than 1.7 million New Yorkers rely on SNAP to meet their nutritional needs. This new partnership opens online grocery delivery to many people who couldn't access it before, including SNAP recipients who are elderly, disabled, or work long hours. 

For them, grocery delivery isn't a convenience; it’s a necessity. (article continues below)

Feeding the soul of New York

Since 2002, FreshDirect has been at the forefront of online grocery delivery, helping define a category that has become integral to modern city life. 

Headquartered in the Bronx, the company delivers to homes and offices across the tri-state area. By  working directly with farmers and local producers, FreshDirect offers high-quality meat, seafood, produce, and prepared meals.

What sets FreshDirect apart isn't just the food; it's their commitment to feeding hungry New Yorkers. Since 2003, FreshDirect has partnered with the nonprofit City Harvest, donating more than 2 million pounds of food a year to help combat hunger across New York City. Through initiatives like the annual Share the Harvest event, FreshDirect continues to support families in need, including distributing hundreds of turkeys each Thanksgiving to Bronx residents. .

For FreshDirect, expanding SNAP acceptance online is a natural outgrowth of their commitment to fighting food insecurity. And it starts in their own neighborhood: more than 40% of Bronx residents use SNAP, the highest rate of any borough in the city.

"FreshDirect has been feeding New Yorkers for over twenty years,” said Forage CEO and co-founder Ofek Lavian. “And they have deep roots in the communities where SNAP matters most. It’s an honor to partner with them in expanding access to fresh, affordable food.” (article continues below)

About Forage

Forage expands financial access for low-income families. A mission-driven financial infrastructure platform, Forage makes it easy for retailers to accept benefits like SNAP, WIC, and HSA/FSA. Forage is the only USDA-approved, third-party payment processor (TPP) that combines modern software with dedicated service to guide retailers through authorization and launch. For more information, visit www.joinforage.com.

About FreshDirect

Fresh from the source, direct to customers' doors. FreshDirect has offered the best in fresh grocery delivery since 2002. Headquartered in the Bronx, the company serves homes and offices across the New York tri-state area. FreshDirect works directly with farmers, growers, and suppliers to source premium meat, seafood, produce, specialty products, and all favorite grocery items. Guided by a passion for customers, a love of food, and a commitment to integrity, FreshDirect delivers extraordinary variety, premium service, and a remarkable experience every time. For more information, please visit freshdirect.com.