With the launch, Gopuff becomes the fastest, most affordable way to access tax-free health and personal care items 24/7, just in time for cold & flu season. 

Gopuff is now accepting Flexible Spending Account (FSA) and Health Savings Account (HSA) payment cards for all eligible online purchases nationwide. This new payment option provides millions of Americans with a fast and convenient way to access affordable health and personal care essentials, just in time for cold and flu season and before annual benefits expire.

With Gopuff, customers can order hundreds of HSA- and FSA-eligible items, such as first aid, acne products, sunscreen, and over-the-counter medications for pain relief, cold and flu, allergies and more, then have them delivered from a local micro-fulfillment center in as fast as 15 minutes, 24/7. 

“For more than a decade, Gopuff has been bringing high-quality, affordable essentials to customers in minutes,” said Carly Bickerstaff, VP of Merchandising at Gopuff. “Now, a year after launching SNAP EBT payments, we continue to advance our efforts to provide meaningful value to our customers by enabling HSA and FSA payments on Gopuff. We’re proud to provide access to the healthcare essentials our customers need in the fastest and most affordable way possible. This is a clear win for the customer's wallet and their well-being.”

The arrival of cold and flu season, coupled with the rising cost of living, means finding affordable health products is more important than ever. That's where an HSA or FSA comes in: Using tax-free HSA or FSA funds can help customers save up to 30% on eligible healthcare purchases. Now, with Gopuff, customers can quickly and conveniently get the healthcare products they need, from stocking a dorm room first-aid kit to finding relief for a midnight illness, all using a tax-free HSA and FSA accounts.

Gopuff partnered with Forage, the San Francisco-based payments company, to enable this feature. Using FSA/HSA on Gopuff is easy:

1. Download the Gopuff app (iOS and Android) or visit Gopuff.com.

2. Add an FSA or HSA card as a payment method.

3. Toggle the HSA/FSA button to “on” to purchase eligible items using that payment method.

4. Review the payment split at the bottom of the checkout page.

5. Orders are prepared in Gopuff’s local micro-fulfillment centers and brought to customers’ doors by delivery partners in as fast as 15 minutes.

Building on Gopuff’s Commitment to Accessibility

The launch builds on Gopuff's commitment to improve access to everyday essentials. Just last year, Gopuff began accepting SNAP EBT payments, which has had a significant impact on customers who rely on this program. Data from January 1 to September 9, 2025, shows that Gopuff deliveries have been a vital resource for SNAP recipients, especially for those who may face barriers to shopping in person:

• 18% of SNAP deliveries were made to customers in food deserts.

• 26% of SNAP deliveries were made to customers living in areas with a higher rate of seniors.

• 56% of SNAP deliveries were made to customers living in areas with a higher rate of people with disabilities.

By removing financial and logistical barriers, Gopuff is not just delivering products. It’s fulfilling its promise to build a platform that serves every community. Gopuff will continue to explore new ways to leverage its instant commerce model to support customers nationwide and expand access to everyday essentials.

Gopuff accepts most major HSA/FSA programs. If a provider isn’t accepted yet, customers can still buy eligible products and submit their Gopuff receipt to their plan issuer for reimbursement.